The Extraordinary Growth of Executive Coaching

The extraordinary growth of Executive Coaching suggests it is a development solution very much here to stay. Despite this, there is still a lot of debate about how to measure the impact of coaching with a growing interest in understanding more about quality and value-add. Evaluating effectiveness, therefore, is a hot topic as organisations seek to learn more about how to measure their return on investment.

Coaching Stats

  • 9 in 10 organisations use coaching by line managers
  • 84% of line manager coaching is rated effective, or very effective
  • 92% of external coaching is rated effective
  • 71% of organisations in the UK think coaching works
  • 88% of organisations are training the manager-coach

Why use Engage in Coaching

Engage is a diagnostic tool which has been tailor-made for coaching. Scientifically robust, it identifies a person’s readiness for change, which has a significant impact on engagement. For Coaching Programmes to succeed identifying someone’s readiness to engage is a crucial step towards reducing risk and increasing the likelihood of a Coaching Programme delivering on its core objectives. The ‘one size fits all’ approach is no longer acceptable. Coaches need to understand how to tailor their approach for every coachee, taking into account individual factors which impact on a person’s readiness for change

Some of the Key Challenges

It is notoriously difficult to measure the tangible benefits of development interventions such as Coaching, however, investment decisions will be increasingly driven by quality, value and the ability to measure impact. There is growing demand for quality, evidence-based research which will raise standards and establish coaching more firmly in both academic and commercial circles.

Conditions for Effective Coaching

Whilst there are many things which influence the effectiveness of a coaching process, the important ones include:

  • Coach skill and credibility
  • Coachee readiness for change
  • Organisational culture and support

Key Benefits of using Engage

  • It provides a tailored approach highlighting Accelerators and Inhibitors
  • It has the added bonus of identifying potential derailer’s
  • It provides important tips and recommendations on how to improve
  • It measures core engagement factors including: engagement, empowerment, commitment, confidence and self-awareness
  • It allows the non-psychologist to work safely with psychological constructs
  • It identifies barriers to change
  • It measures impact and return on investment